1. Who makes up the IMAX Idea Lab?
    The IMAX Idea Lab is comprised of an exclusive group of entertainment enthusiasts and moviegoers.

  2. What topics will the activities cover?
    The activities, including both surveys and bulletin-board style discussion forums, will cover a variety of entertainment-focused topics, ultimately relating back to your opinions about watching movies at the theater. Such topics might include your reaction to upcoming poster artwork or your anticipated future watching habits.

  3. How many activities will I need to take per month?
    We ask that you participate in at least 2 activities per month, though you can always take more than that if you’d like to. Most activities will take no more than 10 minutes to complete.

  4. How do I participate in IMAX Idea Lab activities?
    As an IMAX Idea Lab member, all you have to do is watch your email for invitations. We’ll invite you to participate in activities we think you’ll be qualified for, based on the profile you provide during registration. Invitations will include the study topic and the website link where you can access the activity. Open activities are also accessible from the IMAX Idea Lab member page under 'My Activities'.

  5. How will my responses to activities be used?
    Your responses, along with the responses of other IMAX Idea Lab members, will play an integral role in supporting future strategic decisions and improvement efforts for IMAX.

  6. Will my individual responses be seen by anyone outside of IMAX or will my name or email address be given or sold to anyone?
    No. Your individual responses to activities as well as your name and email address will not be given or sold to anyone outside of IMAX. Please see the ‘Privacy Policy’ link below for more information.

  7. How do I recommend IMAX Idea Lab to someone?
    Send a link to www.imaxidealab.com and ask them to click on the ‘Join Now’ button located on the homepage.

  8. Whom do I contact if I have questions not answered here or experience technical issues?
    If you can’t find the answer(s) you are looking for here, or have other questions about IMAX Idea Lab or a specific survey, please click on the ‘Technical Support’ link below.